market

CANAL+ Polska operates in Poland, which, with almost 38 million residents in 2020, is the fifth largest EU country by population and the largest CEE economy in terms of nominal GDP. With a nominal GDP of EUR 521.5 billion in 2020, Poland is the sixth largest EU economy. Poland is a dynamically developing country that over the last ten years has enjoyed strong GDP and disposable income growth.

Poland has a large, well-established and growing pay-TV market where the number of pay-TV households reached 10.7 million (out of 14.3 million households) in 2020, translating into 72% penetration.